Blue Cross "Couch"

“As you grow, your needs change.” It’s hard to argue with that statement, which opens an Independence Blue Cross spot targeting young adults. Then again, given their seeming reluctance to let go of adolescence, you (and they) might wonder whether the premise — that today’s young adults will indeed grow and, dare I say it, grow up — is accurate. As it happens, the commercial (via Philadelephia-based Tierney) does a deft job of illustrating such growth as we see a young man on his couch — first by himself, then with a buddy, then with a girlfriend, and finally with a whole family, dog included.