Blue-Collar Population Presents Opportunity for Job Sites

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NEW YORK More than 17 million surfers, or nearly 13 percent of the active online population, logged on to career Web sites from home and work in April 2003, according to Nielsen/NetRatings.

About 765,000 of those online job hunters were blue-collar workers, described as those individuals working in a service, craftsman, factory operator or laborer capacity. While that number makes up just 7 percent of the total blue-collar Web population, Nielsen/NetRatings said the group represented a growth opportunity for career Web sites looking to expand existing user bases.

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