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ATLANTA Harris Ideas has been tapped by Fantasy Bouquets to develop a corporate image campaign that promotes the flower importer’s products as a cut above the rest.
According to Stan Harris, founder and president of Miami-based Harris Ideas, the business of marketing perishable commodities, such as cut flowers, is largely based on price. Fantasy Bouquets and other flower importers traditionally would call mass marketers and major supermarket and offer their product. “Sales would depend upon which importer had the cheapest prices,” Harris said.
Fantasy
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