Bloom + Evans = Publicis

Two years ago, the Tracy-Locke name disappeared with Omnicom’s restructuring of its DDB Needham Dallas operations. Last week, Publicis’ latest U.S. acquisition eliminated the similarly venerable Bloom moniker in Big D.
After 46 years, the Bloom name was dropped when Publicis in France purchased Salt Lake City-based EvansGroup [see National News, page 57], resulting in the merger of both companies’ Dallas operations. Evans Advertising here was folded into Publicis/Bloom to form the renamed Publicis, with $235 million in billings.
The name change actually came at the request of Bob Bloom, son of late agency founder Sam Bloom and now chairman of the $700 million Publicis U.S.