Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A gory creative assignment for a theatrical production unexpectedly turned into a branding campaign for the El Paso (Texas) Opera.
To promote its Labor Day weekend production of Donizetti’s tragic love story, Lucia di Lammemoor, the opera gave SWG&M of Austin, Texas, permission to be daring in its creative. Client marketing director Catalina Gonzalez said her organization “loved the artwork” that resulted.
The campaign began in July with two postcards showing a knife-wielding woman in a blood-stained dress.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in