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LOS ANGELES Blockbuster is talking to agencies about its estimated $130 million account, according to sources.
A client representative said only that the company “regularly reviews its relationships with its business partners to ensure that we are best communicating our strategic direction.”
Blockbuster has not had a lead creative agency since splitting with independent Doner, Southfield, Mich., at the end of last year. Since that time, the Dallas-based client has worked with various shops on projects, including the Component Group, also in Dallas, part of Omnicom’s Diversified Agency Services.
Camelot Communications, Dallas, handles the media buying and planning.
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