Blockbuster Listens to Final Presentations

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FT. LAUDERDALE, FLA. – Blockbuster Entertainment Corp. is listening to final presentations from three agencies this week for its $40-million account. D’Arcy Masius Benton & Bowles/St. Louis, Leo Burnett Co., Chicago, and incumbent Bernstein-Rein are the three finalists. Both Hal Riney & Partners/S.F. and Lintas:N.Y. were knocked out of the pitch.
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