Blockbuster Listens to Final Presentations

FT. LAUDERDALE, FLA. – Blockbuster Entertainment Corp. is listening to final presentations from three agencies this week for its $40-million account. D’Arcy Masius Benton & Bowles/St. Louis, Leo Burnett Co., Chicago, and incumbent Bernstein-Rein are the three finalists. Both Hal Riney & Partners/S.F. and Lintas:N.Y. were knocked out of the pitch.
Copyright Adweek L.P. (1993)