Blockbuster will cut its marketing expenditures during the next two years as part of a company-wide effort to lower operating costs, the client said. The plan is to shift funds that were used for broadcast ads to in-house customer-relationship management. Blockbuster’s roster agencies include including lead shop Doner in Southfield, Mich., and J. Walter Thompson in Chicago. The client spent about $120 million on advertising in 2002, according to CMR.
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