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NEW YORK Blockbuster today named Rebeca Johnson CMO to lead the video rental chain’s overall branding and marketing efforts.
Johnson, who has a background primarily in the food industry, comes to Blockbuster from Brinker International, a casual-dining restaurant company, where she served as chief marketing and global branding officer. At Brinker, Johnson oversaw brand development strategies, consumer insights, culinary development and marketing communications for brands including Chili’s Grill & Bar, Romano’s Macaroni Grill and On the Border Mexican Grill & Cantina.
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