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National Consolidation Will Cut Regional Shops From 40 to 18
DALLAS–In a bid to consolidate its agency relationships, Blimpie Subs & Salads Restaurants is holding a national review to reduce the number of regional shops on its roster from 40 to 18.
The total value of the regional accounts is estimated at $8-10 million.
Requests for proposals were due last Wednesday at the client’s Atlanta headquarters.
A final list of shops will be compiled in April, with work beginning in July.
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