Blazer Financial Will Wage 'Texas War' With Gleason

Gleason Calise Associates here has landed an account likely to bill “several-million dollars” in what could be the hottest new marketing category in Texas this fall: home equity finance.
Blazer Financial Services, with 41 locations in Texas, selected the agency to front a campaign to sell Blazer’s name and longstanding investment in the Lone Star State to Texans who this week will vote on a referendum allowing home equity lending.
Although subject to change (dependent largely, of course, on whether the referendum passes), the assignment calls for radio, television and print advertising in all major Texas markets by next week.