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Veteran direct executive Peter Michaelson has been put in charge of the discipline at Blatt- ner Brunner as the agency seeks to expand its ability to reach the larger customer base of its consumer brands.
Michaelson, 52, takes over as vice president and director of direct marketing, a new position at the shop.
The Pittsburgh-based agency continues efforts to grow beyond its bus-iness-to-business base, and Michaelson’s hire is another step in that direction, said Michael Brunner, the shop’s president.
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