BlackSheep Among Shops Scoring Tech Business

BOSTON BlackSheep Marketing is one of three regional shops scoring new business in the high-technology sector. Lois Paul & Partners and the Burlington Group have also added clients.

The independent agency here has in recent weeks added work from three business software providers: NEXL Network Systems, Steelpoint and Newmarket. Print ads, direct mail, Web site design and online ad programs are in the mix for the new clients.

The wins “further solidify the notion that our model of agency works for companies of all sizes, especially [given] the current economic condition,” said Kane Mosteller, CEO of BlackSheep, which was formed two years ago and employs five staffers.

Separately, Lois Paul & Partners, a Woburn, Mass., public-relations shop owned by Fleishman-Hillard, picked up assignments from Altaworks, GenuOne, Link2It and Netsec. “The addition of these clients continues to build on LP&P’s core competencies,” such as e-business, Net security and enterprise software, said agency representative Christine Simeone.

The Burlington Group, an indie agency in Westford, Mass., has been hired by Sonic Software for integrated marketing programs targeting senior IT executives. Projects will include Webcasts, interactive advertising and lead management.