BlackBerry Responds to Apple's 'Bendgate' Problems

Canadian mobile phone maker launches Passport

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BlackBerry fired the latest shot in the mobile phone wars, hoping to prove that its office-in-a-pocket is sturdier than arch rival Apple's iPhone 6.

The Canadian phone maker launched its Passport—a square phone with a screen the size of a slice of American cheese—in Toronto. It features both a touch screen and Blackberry's trademark keyboard.

BlackBerry hopes its Passport takes some of the wind out of Apple's iPhone 6 launch, which is experiencing some unique teething problems.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in