Black Angus Steakhouse Hires Florida Shop

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ATLANTA Marketing Magic has obtained the creative and media buying duties of the Black Angus Steakhouse chain without a review, the shop said.

The Los Altos, Calif.-based chain of 88 restaurants plans to spend between $10 million and $12 million on advertising this year, according to the independent Hollywood, Fla., shop. There was no incumbent.

Marketing Magic plans to develop a television, radio, print, outdoor and direct mail campaign for the company. The first television ads will launch in July, with a second flight of TV in October, said Bob Rose, the shop’s CEO.



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