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Everybody's heard the saying—often in reference to how well someone kept house—that the floor was so clean you could eat off it. But nobody really meant that literally, did they?
Well, Black and Decker evidently does. To nudge sales of its Steam-Mop in Europe, the brand's agency These Days cooked up the idea of finding a well-trod floor, cleaning it, and serving dinner on top. "After we got the brief to promote the Steam-Mop as a product that kills 99.9
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