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CHICAGO Independent agency Boelter + Lincoln depicts the fantasies of farm animals in a new effort for the Wisconsin State Fair under the theme, “Can’t wait.”
“Time and again, fair visitors have literally told us that they ‘Can’t wait’ until next year,” said B+L creative director Joe Ban, in a statement. “We wanted to convey that sense of anticipation and excitement to our entire target market.”
The Milwaukee agency’s television, radio and online campaign breaking in Chicago, Milwaukee and other regional markets this week depicts the fantasies farm animals hold of their fair experience.
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