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ATLANTA Black & Decker’s three-year-old Gizmo line, which began with a cordless can opener, will launch its first brand effort this year as the basis for ongoing advertising campaigns.
The $3 million direct TV effort, via Bennett Kuhn Varner in Atlanta, will also support two new products that will expand the Gizmo line to four.
The first product, a Twist Mixer, is a multifunctional beater, grater and mixer with an adjustable-angle blade. A cordless iron, Steam ‘n’ Crease, will follow that.
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