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It won’t be a WPP marketing monopoly at Burger King after all. Shortly after shifting most of its ad business to the holding company this month, the Miami-based fast-food chain chose independent PR firm Coltrin & Associates to boost its profile with the business community.
Interpublic’s Weber Shandwick, Cambridge, Mass., was the incumbent. There was no review, and spending was not disclosed.
BK chose the New York-headquartered shop based on its corporate communications experience, said Rob Doughty, client vp of global corporate communications.
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