BK Push Takes 'Simpsons' Far From Springfield

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NEW YORK In the churn and burn world of entertainment, evergreen properties, without high-profile stunts or tentpole films, tend not to generate much heat.

Apparently that just doesn’t apply to The Simpsons.

Burger King is partnering with the series for a global promotion launching this week. Centered around the Kids Meal, it includes 17 million premiums, custom-created TV spots and in-store and online media. It will roll out across 58 international territories, including Asia, Europe and South America.

BK’s relationship with the yellow, animated family from Springfield goes back 16 years — during which it has run 10 co-branded programs.

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