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NEW YORK A new campaign from Crispin Porter + Bogusky for Burger King’s Western Whopper focuses on the cowboy in all of us.
“For the Western Whopper, we decided that everyone has an inner cowboy,” said Rob Reilly, vp and creative director, Crispin, Miami. “And the inner cowboy is articulated through the moustache.”
The campaign consists of three 30- and three 15-second spots that will be seen on ABC, NBC, CBS, CW, Fox, MTV, Cartoon Network and Fox cable, three radio ads and a Web site, petmoustache.com.
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