BK Fries Hit Stores

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Burger King is taking its French fries beyond the fast food counter with a new product launch, in partnership with ConAgra Foods.

Retailers like Walmart will carry the BK-branded fries, which are produced via a licensing agreement with ConAgra’s Lamb Weston brand. Lamb Weston frozen potatoes and appetizers are sold in both retail and foodservice outlets.

King Krinkz “seasoned, crinkle-cut fries” will hit shelves this month, and an extra large version, King Kolossalz, and King Wedgez, will be introduced in stores in the coming months.

Like the BK portable Frypod container (which lets consumers snack on French fries in their cars), the new microwavable French fries will be packaged in a similar container with an easy-to-open top.

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