BK Cooks Up Healthier Kids Meal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On July 26, Burger King will launch a new breakfast Kids Meal, which consists of an egg and cheese muffin sandwich, apple fries, and apple juice.

The new offering, priced at $3.38, meets Burger King’s nutrition criteria for Kids Meals, which have to be fewer than 560 calories. The announcement comes just a month after the Dietary Guidelines Advisory Committee released recommendations and instructions for kids menus to combat “America’s obesity epidemic.’

There has been some progress already, albeit small.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in