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ATLANTA Burger King has launched three TV spots and several print ads for its new free-music-download promotion.
As part of the effort, which started last week and continues through Oct. 3, the wrapper for each original Whopper burger at BK includes a code that can be used at www.haveityourway.com to download one of more than 700,000 songs. Double Whoppers offer access to two songs on the Web site.
BK is working with AOL, which provides the downloads through its online music service, AOL Music, on the promotion.
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