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ATLANTA BJ’s Wholesale Club has selected Viva to handle the company’s Hispanic advertising after a review of undisclosed shops.
The independent Miami agency will produce TV, radio, print and Internet advertising to help the Natick, Mass.-based client boost membership in the Hispanic community, said Linda Gonzalez, Viva’s CEO. “They want to acquire more club members,” Gonzalez said. “We are putting a strategy into place to do that.”
The first work will break later this year, she said.
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