A BIT OF MIAMI IN MANHATTAN

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One sure sign that things are slowly getting back to normal in New York is the return of the bizarre to Times Square.

May 5-11 was National Tourism Week, and New Yorkers were treated to “a slice of Miami,” courtesy of the Greater Miami Convention and Visitors Bureau.

The “slice” was actually an enormous Plexiglas rectangle,containing sand, palm trees and, at times, bikini-clad models and the odd salsa dancer.

The promotion was the brainchild of Miami’s Turkel Schwartz & Partners and served as the kickoff of the “Only in Miami” campaign.

The display’s central placement at Broadway and 46th Street was well targeted: New Yorkers continue to flock to South Florida beaches and tourist attractions.







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