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What’s in a name? If you’re trying to appeal to young Monets and their mothers, the answer has to be fun.
That’s why The Naming Center, an affiliate of The Richards Group, came up with the moniker DooZee for the less expensiveversion of Crayola crayons, both of which are manufactured by Binney & Smith of Easton, Pa.
“DooZee had a good connotation with children. Graphically, it’s a wonderful name with the repetition of round letter forms, and it’s a name kids love to say,” said Robin Ayres, who heads the center.
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