Birkin Takes Omnicom Asia-Pacific CEO Post

NEW YORK Omnicom Group said it has named Michael Birkin president and CEO of its Asia-Pacific operations, a new position, effective April 1. Birkin will also hold the title of vice chairman.

Birkin, 46, for five years has served as worldwide president of Diversified Agency Services, Omnicom’s largest network. Prior to holding that position, Birkin served as DAS international president (1997-99) and its European managing director (1995-97). Omnicom has yet to fill his post at DAS.

“Given the growing portfolio of Omnicom companies in the Asia-Pacific region, we feel it’s time for a senior representative of the holding company to be based in Asia and to further expand our services to meet the expectations and requirements of our major clients,” said Omnicom president and CEO John Wren, in a statement.

“We are experiencing enormous growth in the demand for our services in the region, and I look forward to working with our agencies and networks there to broaden and deepen the scope of our work,” Birkin said.

—Adweek staff report