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Fricks/Firestone here has been named agency for Bioshield Technologies.
The agency will develop television and radio commercials for the Atlanta startup’s new product, which will hit store shelves in mid-May.
According to Bioshield chief operating officer Jeff Parker, Fricks/Firestone emerged the winner over three other area shops: Adair Green, BBDO South and WestWayne. Atlanta’s Austin Kelley Advertising was also pitching the business but withdrew before a decision was made, Parker said.
WestWayne director of public relations Leanne Hand said: “We did have initial conversations with Bioshield, but it became apparent we were not the right size for their test market.
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