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Bingham Dana, an international law firm with more than 400 attorneys, has hired Red to craft its first brand-building campaign.
The shop, with offices in Boston and Mill Valley, Calif., picked up the assignment following a review of undisclosed contenders.
Red will work with Bingham Dana’s Mars Child, the firm’s director of business development, to craft a branding push using media advertising, direct response executions and marketing support materials.
The budget and media plan have not been finalized.
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