Bilney Upped At Verizon

BOSTON–Verizon Communications on Wednesday elevated Jody Bilney to senior vp, brand management and marketing communications.

Now responsible for leading the company’s global marketing initiatives, including advertising, Bilney — previously president of consumer markets at Verizon’s Retail Markets Group — replaces Jan Keeler, who is retiring.

The New York-based client spends $300-400 million annually on advertising. In April, Verizon consolidated the lion’s share of its creative account with Lowe Lintas & Partners, New York, and its sister Interpublic Group agency Draft, already a Verizon roster shop. There was no review. Previously, various regional shops — including Arnold, The Lord Group and Temerlin-McClain — had worked on the account but were bounced after the consolidation. Zenith Media handles most media duties on the Verizon account.

“This will have no effect on our relationships with our agencies,” a Verizon representative said. “Those relationships are solidly in place” and no reviews are expected.

Verizon Wireless, a sister company that maintains a separate roster of regional shops for its retail advertising needs, will not fall under Bilney’s purview.