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DALLAS M/C/C has picked up advertising duties for BillMatrix Corp., an electronic payment services provider, the shop said.
The Dallas agency won the creative account following a review with undisclosed contenders. There was no incumbent. The client will handle media internally.
M/C/C has been charged with strengthening BillMatrix’s position in the electronic payment marketplace, the agency said.
The shop recently redesigned the client’s logo and Web site, and created a new tagline, “The payment experts.” Future assignments will include a collateral package, print ads and an updated sales presentation.
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