BillMatrix Assigns Creative to M/C/C

DALLAS M/C/C has picked up advertising duties for BillMatrix Corp., an electronic payment services provider, the shop said.

The Dallas agency won the creative account following a review with undisclosed contenders. There was no incumbent. The client will handle media internally.

M/C/C has been charged with strengthening BillMatrix’s position in the electronic payment marketplace, the agency said.

The shop recently redesigned the client’s logo and Web site, and created a new tagline, “The payment experts.” Future assignments will include a collateral package, print ads and an updated sales presentation.

The local client currently offers credit, debit and ATM card and electronic check payment options to companies such as AirBorne Express, Verizon, TXU, Georgia Power and AT&T Wireless.

Billings are undisclosed.