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Bad timing: Al Gore giving a speech on global warming in New York on Jan. 15, the coldest day in the city in decades. Good timing: Infiniti putting up a billboard in Times Square during the cold snap that highlights the all-weather G35 and features a video screen that plays the local Weather Channel feed.
“With the freeze in New York, we’re getting a lot of play right now,” says Wonya Lucas, evp of marketing at the Weather Channel in Atlanta.
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