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LOS ANGELES The Children’s Bureau has enlisted the aid of the teddy bear in a new campaign by The Ballpark and La Agencia de Orci aimed at addressing child abuse prevention and increasing awareness of the nonprofit organization.
The campaign, which was created pro bono, includes English- and Spanish-language TV, radio and outdoor ads focusing on the image and thoughts of a teddy bear.
“The thought process was the teddy bear was the only witness to child abuse,” said Alan Berkes, partner and creative director for The Ballpark in Los Angeles.
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