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Seidel O’Neil & Partners will ride in tandem with Veltec Sports, a distributor of high-end bicycle parts and products.
The agency is breaking four print ads this week for the Monterey, Calif., company that will ap pear in publications such as Triathlete, Bicycling, Bike, Mountain Bike, Cycle Sport and Velo News. The shop also plans a direct-mail effort.
Veltec distributes custom bike frames, Sidi bike shoes, Vredestein tires and gear from companies such as Look, Easton and Ciclosport.
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