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While you were out brunching on Sunday morning with your friends, enjoying that endless stream of booze and eggs benedict, some people were out breathing in the fresh air of the Canadian Rockies, challenging their minds and bodies by riding on some tough trails at the Whistler Mountain Bike Park.
A new campaign for the bike park from Good Fortune Collective, a Vancouver-based indie shop, and Goldstein Productions aims not only to get more novice bikers buying passes to the bike park, but also courting some of the more elite riders who, according to Whistler Bike Park, may feel that some of the courses are getting too easy.
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