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Biggs/Gilmore Communications in Kalamazoo, Mich., is instituting a restructuring of its senior management team as it expands the agency on several fronts.
The agency has formalized its new media work with the creation of an interactive communications department. Bruce Davis, a senior art director, will oversee the new unit as director of interactive communications. The shop has already created Internet sites for Whirlpool, Sea Ray Boats, Baja Marine, Pharmacia & Upjohn Animal Health and others.
Phil Long, president of the $56 million agency, also announced a series of executive promotions.
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