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Each month YouGov BrandIndex asks people their perception of more than 1,100 brands, and Tide had the biggest gain in March when there was a rash of stories about thieves stealing it from stores. TV ads starring old sitcom stars like Mayim Bialik (Blossom) apparently paid off for Old Navy.
Source: YouGov BrandIndex brand research service. Buzz Scores range from 100 to -100.
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