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After six years representing Stanley-Proto Tools, Austin Kelley Advertising here was awarded advertising for Mac Tools.
Both brands are under the aegis of The Stanley Works in New Britain, Conn.
The budget for the new account has not been determined. According to Competitive Media Reporting (CMR), there were no 1997 ad expenditures for Mac Tools and $19,000 spent in the first quarter of this year.
The brand has been handled in-house until now. The decision to place Mac Tools with an agency came as Stanley was consolidating its marketing responsibilities.
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