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NEW YORK Bigelow Tea said it has signed New York Yankees manager Joe Torre to tout its green tea in print and radio ads, via independent shop Tracey Edwards O’Neil, Manchester, N.H.
Print features Torre sitting in New York’s Central Park, sipping the tea. Headline: “Look Who’s Drinking Bigelow Green Tea Now.”
Ads break this week in The New York Times, The Wall Street Journal, as well as various sports-oriented magazines. Radio runs on the syndicated Imus in the Morning show.
“Joe
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