Bigelow Gets Busy With Paperwork

ATLANTA Bigelow Advertising said it has added Riverwood International to its client roster without a review.

The Atlanta agency, which recently changed its named from Bigelow & Eigel, will develop sales and direct marketing materials for the paperboard and packaging company.

Efforts will center around the company’s slogan, “We package results.”

The shop, founded in 1985 by Tom Bigelow, handles regional advertising for Coca-Cola, UPS, BellSouth and Six Continents Hotels. Its relationship and sports marketing divisions, B!G Promotions and Big Interactive, list the Atlanta Sports Council, BellSouth and Audi Sport North America among their clients.

Riverwood, headquartered in Atlanta, produces more than one million tons of paperboard annually.

Annual billings were not disclosed.