BigBad Unveils Sites for Harvard, Boston College

BOSTON BigBad said it has launched Web sites for three higher-education clients: Harvard University, Boston College and the University of Puget Sound.

The agency created a site to support the executive programs at Harvard’s Kennedy School of Government in Cambridge, Mass. The work is designed to target senior-level executive program candidates, improve the usability and organization of the program search and application process and update the site’s overall look and feel to better reflect the school brand.

For the Boston College Carroll School of Management in Chestnut Hill, Mass., BigBad created an online environment intended to provide access to key program and degree requirement information, as well as articulate the nature of the academic environment compared to competing schools. (Embedded first person, video-based testimonials are presented contextually within the site.)

For UPS in Tacoma, Wash., BigBad worked to align the school’s main Web site with other admissions-focused marketing efforts. A key component to the new site design is a comprehensive focus centered on the theme of student expression. In particular, the Web site highlights the relationship between students and faculty and the wide range of opportunities, both academically and socially, that UPS provides.

“We are very pleased and honored to be the firm of choice for many institutions of higher education across the country for Web projects that are of critical importance to their admissions, advancement and academic reputation outcomes” said Ty Glasgow, president of Boston-based BigBad. “We have seen significant, measurable returns with our clients when we can align online and offline experiences.”

—Adweek staff report