BigBad Tallies Twice in Higher Education

BOSTON Strengthening its standing in the national education marketplace, independent shop BigBad said it has added assignments from a pair of universities.

The University of Notre Dame’s College of Arts and Letters in South Bend, Ind., has hired the Boston-based agency for Web site strategy, design and content management system development, according to BigBad.

In addition, BigBad has been tapped for similar services by the University of the Pacific in Stockton, Calif.

“Our national reputation in higher education is growing rapidly,” said Ty Glasgow, agency president. “Most of our new clients are now outside of the New England area, primarily the result of strong peer-to-peer referrals.”

Billings on the two clients were not disclosed but are likely in the low- to mid-six-figure range.

—Adweek staff report