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Grey Advertising received a late holiday gift from client Hasbro, winning global creative and media planning duties for Micro Machines. The brand is a line of miniature figures and play sets that the toymaker owns as part of its acquisition of Galoob Toys in September, sources said.
Micro Machines was backed by a budget of $22 million in 1997, per Competitive Media Reporting, and $5 million through September of 1998.
Grey here referred calls to Hasbro in Pawtucket, R.I.,
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