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Brooklyn-based agency Big Spaceship announced today Rob Thorsen, former managing director, has been elevated to president of the agency, effective immediately. Thorsen will be the first person in the agency's 16-year history to hold that title.
Agency CEO Michael Lebowitz said he didn't really decide to create the role, but rather Thorsen was already doing all of the things a president would do anyway. "Rob was really performing at a level of service to the company and had ingrained himself even more deeply than I could have asked for in the high-level functioning of the company," Lebowitz told Adweek.
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