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Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the St. Louis Cardinals? The MVP, of course.
The BoSox's David "Big Papi" Ortiz will take in close to an extra $1 million in endorsement deals thanks to his timely two home runs and historical .688 batting average in the series, per Bob Dorfman, a 30-year sports marketing veteran, creative director at Baker Street Advertising, and publisher of the Sports Marketers' Scouting Report.
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