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Campaign From Powers Suggests Customers Truly Do Come First
CHICAGO–Emphasizing personal service and value, Progressive Auto Insurance and the Independent Insurance Agents of America are working together to create a better image for insurance agents with new TV spots from Powers & Associates, Cincinnati.
“Our strategy is to build a very solid, consistent local brand for the independent agent,” said Peter van Aartrijk, vice president communications for the insurance association, which refers to itself as the “Big I.”
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