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The Big-Haired Lady is back.
Scharbo & Co.’s new “Head West” campaign for LongHorn Steakhouse stars one of the South’s best-known icons, her monster hair crunched under a 10-gallon hat. This time she’s on the road, driving business to the Atlanta-based chain’s 140-plus outlets in a 1959 Caddy convertible with a set of longhorns on the hood.
“We worked on the premise that we all have a cowboy wannabe inside us,” said Ron Scharbo, president of the Atlanta shop.
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