Big Game Advertisers Score Web Site Gains

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NEW YORK Pepsi, H&R Block and Cialis were among the Super Bowl advertisers that scored significant gains in Web site traffic on Sunday.

Cialis, the erectile dysfunction drug, saw a 1,868 percent increase in visitors to its site over the average of the four previous Sundays, according to comScore Media Metrix.

A distant second in terms of traffic growth: H&R Block. The company, which used Willie Nelson to hawk its tax services for the second consecutive year, recorded a 258 percent surge in site traffic.

Meanwhile,





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