Big Easy Tourism Set to Rate 8

The incumbent and an agency that has done project work for the client will vie for the New Orleans Convention and Visitors Bureau account, worth an estimated $1 million.
The Graham Group, which holds the account, will face off against Bernard and Jurisich, which has worked frequently with the CVB in recent years. The CVB has only had an agency of record for one year; Graham was its first.
The two New Orleans agencies will make presentations to a review committee before year’s end, with a decision expected in early 2000.
Eight agencies responded to the request for proposal, which was only sent to shops that are active CVB members.
Besides The Graham Group and Bernard and Jurisich, the six other contenders are: Duke Unlimited, The Ehrhardt Group, Keating Magee, Logan Marketing, Montgomery Stire & Partners and Zehnder Communications. All the agencies are based in New Orleans.
The New Orleans’ CVB divides its advertising among several departments. The public relations division handles most of CVB’s television PSAs, while the New Orleans Tourism Marketing Corp. is responsible for all leisure and domestic efforts. The sales and marketing department, which is overseeing the current review, handles billboard and print ads in trade publications and international marketing.
The winning shop will devote half its efforts to overseas advertising, with the remainder going toward outdoor and trade print.
The Graham Group developed the current tag, “Think of us as Paris on the Mississippi,” seeking to brand New Orleans as a historic city with European qualities.